Written by eTargetMedia.
Getting people to read your marketing emails is one thing, but your email campaigns are truly successful when they click on a link and go to a landing page on your website. This is when they go from passive readers and become active participants in the sales cycle. These click-through rates can vary depending on the industry and the size or reputation of your business, but as a general rule a click-through rate of 10 percent for an email is considered to be outstanding.
So how can you increase your click-through rates and get more people to go from your email to your website? Here are a few tips:
Make Sure Your Email List Is Solid: If you are sending emails out to recipients with little interest in your products, your click-through rates will suffer. The same goes for using a list that is outdated with many addresses that are no longer valid. You can solve this problem by using a verified email list from a company such as eTarget Media that is broken down into specific categories.
State the Value of the Email in the Headline: The first step in getting a click-through from your email is getting someone to open it. One way to help ensure this is to create a short, powerful headline that clearly states the value proposition for the recipient about why they should read and click on the links.
Effectively Use Calls to Action: The call to action is where you ask the reader to do something — usually click on a link for more information or to sign up for a mailing list. Essentially, it’s the purpose of your email. Don’t bury the call to action or have several ones in a single email. Make it clear what the readers need to do and why they should do it.
eTargetMedia provides effective and cost-efficient Internet and digital marketing solutions for businesses of all sizes and in all industries. Find out more about their range of services at their website.