Why SEO And PPC Are Equally Strong For Business

Why SEO And PPC Are Equally Strong For Business

Many marketers choose to focus on either SEO or PPC, when in reality, they need to be focusing on both areas to expand their business and increase profits. Although both methods of getting traffic are equally strong, many choose to do one or the other. Contacting a search engine marketing...Read more
Advertising strategies

Advertising strategies

When it comes to developing a powerful marketing plan, combining advertising strategies is of the utmost importance. Using digital advertising through a digital marketing company can increase traffic tremendously. For example, if a company is using only one form of advertising such as newspaper ads, that company may increase their...Read more
Simple Steps to Boost Your Email Click-Through Rates

Simple Steps to Boost Your Email Click-Through Rates

Written by eTargetMedia. Getting people to read your marketing emails is one thing, but your email campaigns are truly successful when they click on a link and go to a landing page on your website. This is when they go from passive readers and become active participants in the sales...Read more
Preparing Emails for the Apple Watch

Preparing Emails for the Apple Watch

Written by eTargetMedia. The Apple Watch launched in April to much fanfare and interest. One of the most intriguing features of the Apple Watch is the ability to receive emails and read them directly on your watch. As an email marketing expert, it’s important that you are aware of the...Read more
Web Design Tips for Better Conversion

Web Design Tips for Better Conversion

Website designers are spending a lot of money and time making their sites better for search engines and getting more traffic to their site but they are forgetting to make their site better for conversion rates as well. One of the better web design tips for better conversion is to...Read more
How does Social Media help Small Business Owners?

How does Social Media help Small Business Owners?

Despite social media playing a large role in all of our lives, some business owners don’t consider it necessary for them to take this route in order to promote their business. Some of them don’t have a choice, since they cannot afford conventional advertising and the large sums of money...Read more
Four SEO Tools for Small Businesses

Four SEO Tools for Small Businesses

Getting your website noticed is one of the most important things that you have to carry out especially if you want to be profitable, and gain an edge over your competitors. While you can hire an SEO company to do this for you, it costs a lot of money. And...Read more